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B2B Social Media – How to Help Your CEO Find That Lovin’ Feelin’
A growing number of CEOs are embracing social media because it makes business sense. This will help your CEO feel the love. In a comprehensive study by Weber Shandwick, the barriers to CEO...
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Why B2B Email Marketing Is Sexy (And It Knows It)
B2B marketers who overlook the power and cost effectiveness of email marketing in favor of “sexier” tactics do so at their own peril. Poor email marketing. Like the late Rodney Dangerfield, it...
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The Secret To Being A B2B Email Marketing Wizard: List Segmentation
If you pull back the curtain on the wizardry of awe-inspiring B2B email marketing, this secret will be revealed: list segmentation. Most people are familiar with that scene in the Wizard of Oz when...
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The 5 Steps To Achieving B2B Inbound Marketing Nirvana
Inbound marketing is not an effortless journey, but for marketers who focus on the five most important steps, the rewards can be transformative. The marketing world continues to change because the way...
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How To Get More B2B Press Coverage Without Being a Jackass
The most effective way to get more news coverage for your company is changing. Here’s what to keep in mind to be successful. In the old days of PR (which means recently), success at getting media...
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The Two “Must Haves” For Successful B2B Email Marketing Campaigns
B2B marketers who are able to help their email subscribers rather than annoy them will be much more successful in generating leads and sales. Email is one of the most cost-effective B2B marketing...
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How To Talk to Management About New Approaches to B2B Marketing
A big challenge for B2B marketers is getting management to understand and approve new marketing methods. One successful approach is to educate with questions. In the 1947 film, “The Hucksters,” Clark...
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Why B2B Companies Should Worry More About Customers Than Competitors
Research shows that companies with a greater focus on their customers than their competition will grow faster and be more profitable. We’ve all seen (or worked for) companies with an unhealthy...
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9 Ways To Get More Prospects To Discover Your B2B Blog
Great blog content alone is not enough to get more readers, links, shares and conversions. These nine tactics will get your blog discovered by more readers. In the not-to-distant marketing past, a B2B...
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The 4 Easiest Ways To Get More Email Subscribers For Your B2B Blog
Growing your blog’s email subscriber list is the best barometer of success toward increased leads and sales. Here are four easy ways to get more subscribers. If B2B companies could only do one...
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5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
B2B marketers who enlist the support of their fans and stakeholders to evangelize their blog can boost traffic, leads and sales. Here’s how to do it. Your B2B company has a successful blog. You’re...
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How B2B Marketers Can Use Social Proof To Bag More Leads
B2B marketers who skillfully leverage social proof can increase website traffic, leads and sales. Here’s how your social proof can take flight. Recently I went duck hunting with some friends. One of...
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5 Of The Fastest Ways To Improve Your B2B Marketing
Are you a B2B marketer who needs to make big improvements fast and are overwhelmed at all the options? Don’t be. Focus on these 5 areas and you’ll be a winner in no time. There is an apocryphal Chinese...
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How Much Should You Be Spending On B2B Marketing?
When developing a B2B marketing budget, the smart money is on revenue goals and related lead generation rather than past budgets or competitors. One of the most emotional topics in the world of B2B...
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The #1 Step To Take To Create B2B Marketing Goals
What is the most elusive part of setting B2B marketing goals? The answer is anchoring them into the company and its business goals. Some B2B companies have worked a few years at content marketing...
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How To Market Your Business Through Social Media Networks
To reign supreme, your social media marketing should be just one cog in a larger, well-oiled lead generation, sales and marketing machine. When it comes to marketing a business, social media can...
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B2B E-mail Marketing Pro-Tip: Understand Your Sales Cycles
B2B marketers who link email marketing with their buyer’s journey for lead nurturing will have more success than sending “batch and blast” emails. When used properly, email marketing is one of the most...
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The 3 Social Media Networks That Are Best For B2B Marketing
As a B2B marketer, are you overwhelmed by all the available social media networks? Don’t be. Focus on these three to get the most bang for your buck. Social media is the number one content marketing...
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Marketing Math: Measuring and Metric-ing Your B2B Marketing
Want to measure the effect your marketing has on sales, but are not sure what to focus on in an ocean of available data? Here’s how to cut through it all. I have good news and bad news. Let’s start...
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B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
Are you tired of the childish bickering and finger pointing between Sales and Marketing? Here’s how to make peace between the two and boost revenues. In the popular book, “Men Are from Mars, Women Are...
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