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Ready, Aim, Fire: The 3 Steps For Powerful B2B Website Optimization
Successfully optimizing your B2B website to attract and convert visitors (and close sales) requires a deep understanding of your buyer personas, the website experience they need, and the right on-page...
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The 5 Things Your Website Really Needs To Get Found Online
“If a tree falls in a forest and no one is around to hear it, does it make a sound?” That age-old philosophical question also could apply to website development, because a website is invisible if no...
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Why Blogging Is The Most Nutritious of the B2B Marketing Food Groups
B2B companies who blog can benefit from all the essential marketing nutrients it provides, including increased awareness, better quality leads and sales. B2B marketers are living in a time of feast and...
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How to Arm Your B2B Blog for Maximum Marketing Firepower
With the right aim, B2B companies can use blogging to increase awareness and preference, attract qualified leads, boost sales and grow their business. If you think back 15+ years, most companies had or...
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What B2B Trade Show Attendees REALLY Want From Exhibitors
In a comprehensive trade show study, the thing an exhibitor can provide attendees that has the highest correlation with purchase intent is new learning. Not models and promotional products. If you’ve...
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How To Explain To Your CEO That Social Media Is Not Optional
CEOs who are new to social media, but who understand the financial benefits can become the most passionate advocates for its use. Most CEOs today started their careers before social media had taken...
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How To Turn Your B2B Blog Into a Golden Egg-Laying Goose
With the right marketing alchemy and gestation, a blog can produce valuable awareness, preference and leads for your company. We’ve all heard about the greedy farmer who killed the goose that laid the...
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Social Media Engagement: How To Pick And Use The Right Networks
With a social media engagement strategy, marketers can make sure they not only pick the right social media networks, but also use the right tone and message in order to connect with their prospects,...
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B2B: How To Get Marketing and Sales To Work Together And Stop Fighting
B2B companies that align marketing with sales experience 20% annual revenue growth. Here’s how to do it. As long as there have been marketing and sales departments, there has been tension between the...
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Seven Things You Need To Know For Kick-Ass B2B Email Marketing
With the right understanding of email marketing, you can cost-effectively nurture prospects, deepen relationships with prospects and close more sales. And kick ass. Social media marketing maven Jay...
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How To Make Your B2B Social Media Friggin’ Awesome (And Profitable)
With the right fundamentals and strategy, B2B marketers can use social media to attract and convert leads, close sales and delight customers. So your company has decided to step up its social media...
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B2B Marketers: How To Avoid Scaring Away Website Visitors
If you’ve ever heard the term “bounce rate” and wondered what it meant, it has nothing to do with writing bad checks or nightclub security. A bounce rate is the percentage of visitors to your website...
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Inbound B2B Marketing: Why Content Is The New Coin Of The Realm
Quality content is becoming more important than marketing budgets. Here’s why. In marketing, one of the biggest shifts created by the internet is from space to attention. Before the Internet,...
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B2B Content Marketing: How To Get Your Prospects To Love You
Artillery B2B Marketing Blog > The Forward Observer B2B marketers who develop marketing content that is solution-based, properly mapped and more than just text can increase their conversion rates,...
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3 Tips For Creating Killer B2B Content That Generates Leads
B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. So you’ve got content that really speaks to your buyer persona....
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How Landing Pages Are Like Having Your Own NSA For B2B Marketing
Website landing pages can provide B2B marketers 24/7 information gathering to help increase leads, shorten the sales cycle and close more sales. The National Security Agency (NSA) is the central...
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Two Landing Page Tips To Make You Look Like A B2B Marketing Genius
B2B marketers can dramatically boost their lead conversions by researching buyer personas and increasing the number of landing pages. A landing page is a website page specifically designed to convert...
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B2B Marketers: How To Convert Your Website Visitors Into Leads
So you’ve gotten more of the right kind of website traffic. You’ve engaged your website visitors with remarkable content that is helpful and informative. Now what? The next step is to get your website...
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How To Give Your Calls To Action a Fighting Chance at Generating Leads
By following some simple, yet tested and proven best practices for call to action development and placement, B2B marketers can dramatically increase their lead generation. A Call to Action (CTA) is a...
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The Secret to B2B Landing Page Construction: Foundation and Framing
With the right supporting infrastructure and framework, landing pages can help B2B marketers increase the number and quality of leads. A landing page is a website page specifically designed to convert...
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