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B2B Trade Show Marketing Success in 12 Easy Steps
With the right planning, B2B marketers can use trade shows to speed up the sales cycle, reduce the cost of sales, and reach customers, prospects and even “hidden buyers.” In an article by Margit B....
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How B2B Companies Can Profit from a Marketing Overhaul
Rather than delegating marketing to one department, B2B companies who orient their entire business around marketing will thrive. In the McKinsey Quarterly article, “We’re all marketers now,” the...
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8 Predictions on The Future of B2B Marketing
B2B companies who fail to adapt their marketing won’t have a future. In a recent McKinsey Quarterly article, three senior executives from vastly different industries were interviewed about the...
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12 Steps for B2B Marketers To Get More Trade Show Press Coverage
For most B2B marketers, trade shows are enormously important for generating leads, and closing sales. However, with additional planning, trade shows can generate press coverage for your company to...
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5 Tips for Using Social Media for B2B Marketing
By using social media, B2B marketers can increase awareness, build industry contacts and gain valuable feedback and insights about their products and those of their competitors. J.J. McCorvey, a...
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How To Turbocharge B2B Digital Marketing
B2B companies that make the strategic, organizational, and operational changes to leverage digital marketing can become more agile, more productive, and accelerate revenue growth. B2B companies, like...
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How Social Media Engagement Can Help B2B CEOs
B2B CEOs who are active on social media can raise and shape their company’s profile, motivate employees, recruit top talent and build greater trust. In a study by BRANDfog, a conundrum is presented:...
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12 Reasons Why Blogging Is The #1 B2B Marketing Tactic
B2B companies who blog are able to increase awareness, credibility, search engine rankings and leads – all while linking marketing efforts back to business goals. The Content Marketing Institute (CMI)...
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B2B: For Higher Revenue, Don’t Market Just Product and Price
B2B companies who focus on their impact on customer success can significantly improve their profitability, revenue, and relationship growth. When asked to describe what they do, most B2B companies will...
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5 Steps to Measuring B2B Social Media Marketing
B2B marketers who properly measure their social media marketing efforts are able to make improvements faster, gain greater customer engagement and increase profitability. A study by Bain & Company,...
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B2B Social Media – What to Look For Before You Leap
When properly implemented, social media can help B2B companies develop early-stage prospect relationships, nurture leads, speed up the sales cycle and deepen customer relationships. Social media is...
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Why B2B Social Media Will Be Kind of a Big Deal [2012 IBM CEO Study]
In the next 3-5 years, social media will go from the least used customer engagement tactic to the second, surpassed only by face-to-face interaction. IBM has released its 2012 IBM Global CEO Study of...
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Why B2B Lead Nurturing Can Be The Golden Ticket to Sales Success
B2B marketers who excel at lead nurturing are growing their businesses rather sweetly by generating more sales-ready leads at a lower cost per lead. Leads are the lifeblood of any B2B business, and...
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How B2B Marketers Can Profit From Social Media Monitoring
By monitoring social media, B2B companies can generate leads, keep tabs on their competition, get product feedback and better engage with advocates (and detractors). Have you ever heard the bromide...
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What B2B Marketers can Learn About Blogging From the U.S. Army
B2B companies that blog effectively can increase awareness, preference and credibility, as well as generate and nurture leads all the way down the sales funnel. The U.S. Army’s blogging program, in...
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Top 6 Marketing Weapons for the New B2B Arsenal
Armed with the right marketing weapons, B2B companies can successfully outgun competitors who are larger, more established and better funded. The B2B marketer’s world is changing. Quickly. The...
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How To Evolve as a B2B Marketer in Just 8 Weeks
B2B marketers who adapt to the tectonic shifts in marketing can reap enormous benefits to both their company and career. As the apocryphal Chinese curse goes, “May you live in interesting times.” Most...
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How B2B Marketers Can Use Lead Scoring to Better Arm Sales
B2B marketers who use lead scoring can improve the quality of leads passed to sales, and help increase close rates and revenues. Many marketers are still evaluated based on the number of leads provided...
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How to Grow Your Business with Inbound Marketing
One of my favorite quotes about inbound marketing is from Guy Kawasaki, the Silicon Valley venture capitalist, best-selling author and former Apple executive: “If you have more money than brains, you...
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How To Create Lovable B2B Marketing with HubSpot 3
Companies who create marketing that their prospects and customers love can sell more, keep their customers longer and be less reliant on price competition. If you are a marketer, there’s good news and...
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