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Channel: Douglas Burdett – Business 2 Community
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How to Find More Qualified Sales Prospects and Stop Chasing Your Tail

Not all sales prospects are created equal, and the better you’re able to quickly spot the differences, your prospecting and sales efforts will become more efficient and pay greater dividends. Tuesdays...

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Your Customers Are Calling You. Are You Picking Up?

In today’s world, there are many easy ways to connect with others — you can text, email, or video chat someone on your phone all with a click of a button. Even with all of these easy ways to...

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How to (Nicely) Push Back on Buyers Who Don’t Tell You the Full Truth

People lie all the time. In fact, one study found most adults can’t last 10 minutes without lying. Yet while you can probably overlook the occasional fibs from your friends, family, and coworkers, you...

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How to Use Social Selling to Connect With Barricaded Buyers

With buyers avoiding your salespeople and interruptive marketing messages, social selling can help you breakthrough to the modern, informed buyer. 12019 / Pixabay The way your customers buy has changed...

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Sales Prospecting Without Social Media Is Like Selling Without a Phone

For the sales profession, social media is the most important technological advancement since the telephone. Here’s how to get an unfair advantage. In Jeb Blount’s bestselling book, Fanatical...

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What’s Your Story? It’s Your Most Important Sales Weapon

With a compelling sales story you can quickly break through, differentiate your company, build trust and preference, and justify a premium price. In Mike Weinberg’s bestselling book New Sales....

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Social Selling: Aligning Your Sales and Marketing For The Modern Buyer

Are you wondering what social selling is and if it works? It’s not a replacement for your sales process – it’s additive. And studies show it’s very effective. Ask any salesperson and they’ll tell you...

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The 6 Scientific Reasons Prospects Are Not Buying From You

There are six reasons why prospects don’t buy from you, but just one is enough to kill a sale. Preempt these objections and you’ll sell more. Is your sales team meeting its quota? Surveys show that...

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Why Marketing With Purchased Email Lists Is Like Unprotected Sex

Are you desperate to buy an email list for marketing? Bad idea. Like having unprotected sex, it might be tempting but it carries long-term risks. I was contacted recently by an executive who had some...

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Why Successful B2B Lead Generation Forms Are Like Blackjack Winners

In the high stakes game of B2B lead generation forms, are you tempted to ask for too much information? Here’s how to play it cool for a winning hand. Blackjack, also known as twenty-one, is the most...

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How To Pitch Lead Generation Blogging to Old School Executives

Are you frustrated trying to explain how a blog can generate leads? Start with the facts. Then use an old school example that was ahead of its time. One of the biggest changes in recent marketing...

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How To Plan Your B2B Lead Generation Content Over Three Martinis

Are you overwhelmed and confused about creating the ideal content for increasing traffic, leads and sales? It’s nothing a stiff drink can’t cure. Many Great Ideas Started Over Drinks In A Bar The...

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The 3 Most Important Content Marketing Questions CEOs Should Ask

As CEO of a company moving to content marketing, are you wondering how to set the right course? These three questions will have the greatest impact. Let’s say you are the CEO of a company that has seen...

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How Buyer Personas Can Improve Your B2B Lead Generation Aim

Is your B2B lead generation content hit and miss? With properly researched buyer personas you can make sure your content is always on target. When it comes to actively generating leads there are two...

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How eBooks Help Generate Leads And Fill Sales Pipelines

Are you racing to build credibility, generate leads, and close sales? eBooks can help you pick up the pace and sprint through the home stretch. Many businesses experience difficulties building their...

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Why B2B Lead Generation Without Content Is Like Fishing Without Bait

Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. Deep sea fishing is big business. Fully-equipped and...

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B2B Sales Leads: How To Avoid The “19 Year-Old Dude Move”

Are all your B2B sales leads ready to buy from you right now? Really? If not, here’s how to romance your prospects toward a sale with content. If I could wave a magic wand for a B2B salesperson and...

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The Very First Step To Take For Better Quality B2B Sales Leads

Sure, you’re generating sales leads, but are they good leads? The solution might be right in front of you. Here’s how to step up your lead quality. One day years ago when I was a young account...

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Does Modern B2B Lead Generation Really Work?

Are you struggling to fill your sales pipeline with quality leads? You may need a lead generation mindset change. Here’s how to think about it. Do you remember when prospective customers used to...

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What B2B Marketers Can Learn About Lead Generation From Costco

Are you struggling to generate leads without creating content to attract them? You’re doing it the hard way. Take a cue from Costco samples. Lead generation is popular these days, especially with...

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